About the show
Marketing sharpness.
Automation firepower.
May Contain Jab is the podcast where marketing strategy meets automation engineering. We provide practical playbooks for small business owners who want to grow without burning out.
Most business podcasts pick a lane: brand or ops, growth or systems. We don't. Jab brings the marketing brain: positioning, funnels, creative that actually converts. May brings the automation rigor: the workflows, integrations, and AI stacks that turn that marketing into a machine.
Every week we pick one pillar of running a business, and show you both sides of the coin: the move, and the system that makes the move repeatable.
Your hosts
Jab Siwela
Co-Host
Jab Siwela is the founder of Revalty, a growth partnership for wellness brands based in Bracknell, England. He works with the brands that help people get healthier, fitter, and stronger, right across the value chain, from apparel and wearable technology to nutrition and nutrition-adjacent brands.
Most marketers understand campaigns. Fewer understand health. Jab came up through both. He trained in nutrition at CNELM while building his marketing craft across eBay consulting, marketing direction, and CIM qualifications spanning digital strategy, customer experience, SEO, paid social, and brand building. That combination is the whole point. He knows what a wellness founder is actually selling, and he knows how to make the market want it. So he doesn’t hand brands another run of one-off campaigns. He brings consumer psychology and a creativity-first approach to digital marketing, designing a revenue-generating customer experience: the reasons customers choose you, and the loyalty that keeps them coming back. Audience, resonance, revenue, in that order. That is where growth compounds.
Alongside his client work, Jab co-hosts May Contain Jab: The Owner’s Edge with May Zhan, founder of AI and automation consultancy Venture Voice. His revenue-generating customer experience, her strategy and automation, joined into one seamless journey from first click to loyal customer. Together they help owners transform how their business runs and grows. One mission runs through all of it: to make the world healthier by partnering with brands that put health at the front of every decision.
May Zhan
Co-Host
May Zhan is the founder of Venture Voice, an AI and automation consultancy based in Lisbon, Portugal. She designs and builds intelligent workflow systems for founders, agencies, and small businesses (from content pipelines and lead generation engines to multi-agent AI architectures that turn manual work into compounding leverage). Her toolkit spans n8n, Claude, Supabase, and the broader modern automation stack, but her real focus is helping operators see where the bottlenecks actually live.
Before Venture Voice, May spent over a decade across finance, strategy, marketing, and operations, working with companies ranging from early-stage ventures to established firms. That cross-functional background shapes how she approaches automation today: not as a technical exercise, but as a business one. She's known for translating fuzzy goals into precise systems, and for the kind of pragmatic advice that comes from having sat on every side of the table.
Alongside her client work, May co-hosts May Contain Jab with Jab Siwela, a podcast for small business owners navigating AI, automation, and the changing shape of work. She also runs workshops in Lisbon, volunteers with the Lisbon Project supporting community members with career development, and is slowly winning her ongoing battle with European Portuguese.